A Eulogy for Marketing y Medios

To my friend Laura Martinez,

Thank you for all you did for the Hispanic community through Marketing y Medios. Your run isn't over, so I can't wait to see what's next.

XOXO

-Ali

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From the MultiCultClassics blog:

Delivering a Eulogy for a Magazine.

Hasta la vista, baby.

Barely a week after the conclusion of Hispanic Heritage Month, media conglomerate VNU announced its decision to dump Marketing y Medios, the trade magazine dedicated to Latino advertising and more.

The new scheme involves rolling the magazine’s content into monthly special reports that will run in sister publications Adweek, Brandweek and Mediaweek — sort of a business burrito for the professional masses.

The VNU spin was typically corporate: “The growing Hispanic market has evolved from a niche to the mainstream and our audience is asking for forward-thinking, broad-based coverage. … This move provides Marketing y Medios a prominent presence in our three core brands while offering Hispanic advertisers a voice among mainstream brand marketers and media buyers.”

The Spanish translation for the VNU statement: Caca Grande.

Read the complete posting